SaaS Welcome Email

A modern welcome email template for SaaS products. Clean design with onboarding CTA.

responsive

dark-mode

VARIABLES

Template Variables

Variable	Type	Description	Example
`{{user_name}}`required	string	The user's first name or display name	John
`{{product_name}}`required	string	Your product or company name	Acme App
`{{cta_url}}`required	string	URL for the getting started button	https://app.acme.com/onboarding

CODE

Template Source

<!DOCTYPE html>
<html>
<head>
  <meta charset="utf-8">
  <meta name="viewport" content="width=device-width, initial-scale=1">
  <title>Welcome to {{product_name}}</title>
</head>
<body style="margin: 0; padding: 0; font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, sans-serif; background-color: #f4f4f5;">
  <table width="100%" cellpadding="0" cellspacing="0" style="max-width: 600px; margin: 0 auto; padding: 40px 20px;">
    <tr>
      <td style="background-color: #ffffff; border-radius: 8px; padding: 40px;">
        <h1 style="margin: 0 0 24px; font-size: 28px; color: #09090b;">
          Welcome to {{product_name}}, {{user_name}}!
        </h1>
        <p style="margin: 0 0 24px; font-size: 16px; line-height: 1.6; color: #71717a;">
          We're excited to have you on board. Your account is ready and you can start exploring all the features right away.
        </p>
        <a href="{{cta_url}}" style="display: inline-block; padding: 14px 28px; background-color: #09090b; color: #ffffff; text-decoration: none; border-radius: 6px; font-weight: 600;">
          Get Started
        </a>
      </td>
    </tr>
  </table>
</body>
</html>

Customization Tips

Adding Your Brand Colors

Replace the #09090b color with your brand's primary color for the button and heading.

Personalization

You can extend this template with more variables:

company_logo_url - Add your logo at the top
support_email - Include a support contact
social_links - Add social media icons in the footer

A/B Testing

Consider testing:

Different CTA text ("Get Started" vs "Explore Features")
Button colors
Adding an image or GIF