Forms and Lead Generation
Capture, validate, and route leads with headless forms. No iframes, no branding restrictions — just clean data flowing into your stack.
Pain Points, Solved
Common Pain Points
Third-party form widgets clash with your brand
Embedded iframes from form tools break your design system, load slowly, and show someone else's branding on your site.
Lead data is siloed
Form submissions land in a separate tool, disconnected from your CRM, email platform, and analytics. Manual exports and Zapier chains fill the gaps.
No validation beyond required fields
Basic form builders let junk data through. Disposable emails, bots, and incomplete submissions waste your sales team's time.
How Transactional Helps
Headless forms with your own UI
Build forms with your design system and submit to the Transactional Forms API. Full control over styling, UX, and behavior — zero iframes.
Connected by default
Form submissions automatically trigger email sequences, update contact records, and fire webhooks to your CRM. No middleware needed.
Built-in validation and spam protection
Server-side validation, honeypot fields, rate limiting, and disposable email detection. Only real leads reach your team.
By the Numbers
98%+
Spam blocked
<100ms
Avg. submission latency
99.9%
Webhook reliability
0 KB
Form load impact
Overview
Lead capture is the top of your funnel. Transactional Forms gives marketing teams headless form infrastructure that developers love to build on and marketers can trust to deliver clean, routed leads.
How it works
Build forms your way
Use React, Vue, or plain HTML. The Forms API accepts submissions via POST — you control every pixel of the form UI. No SDK required for basic use cases.
Automatic lead routing
Define rules to route submissions by field values. Enterprise leads go to sales, support requests go to the inbox, newsletter signups trigger a welcome sequence.
Real-time notifications
Get instant email or Slack notifications for new submissions. Configure different notification channels per form.
Marketing workflows
- Landing pages — Embed lead capture forms that flow directly into email sequences
- Gated content — Collect contact info before delivering whitepapers and reports
- Event registration — Capture attendees and send calendar invites automatically
- Feedback collection — Post-purchase surveys with conditional logic