HubSpot + Transactional

Sync Transactional email events with HubSpot to enrich your contact records and trigger CRM workflows. Every email delivery, open, click, and bounce is logged as a HubSpot timeline event, giving your sales and support teams complete visibility into transactional email engagement.

Transactional
H

OVERVIEW

Sync Transactional email events with HubSpot to enrich your contact records and trigger CRM workflows. Every email delivery, open, click, and bounce is logged as a HubSpot timeline event, giving your sales and support teams complete visibility into transactional email engagement.

HOW IT WORKS

Integration Workflow

A step-by-step look at how data flows between your tools and Transactional.

1

Email Event

A transactional email is delivered, opened, clicked, or bounced.

2

Webhook Fires

Transactional sends the event to your HubSpot integration endpoint.

3

Contact Updated

The event is logged on the HubSpot contact timeline with full details.

4

Workflow Triggered

HubSpot workflows react to email events for follow-ups and nurturing.

KEY FEATURES

What You Get

Everything you need to integrate HubSpot with Transactional.

Timeline Events

Every email interaction appears on the HubSpot contact timeline. Sales reps see exactly which emails a lead received.

Contact Properties

Update custom contact properties like "Last Email Opened" or "Total Emails Bounced" automatically.

Workflow Triggers

Use email events as triggers in HubSpot workflows. Auto-assign tasks when important emails bounce.

List Segmentation

Create HubSpot contact lists based on email engagement. Segment by opens, clicks, or delivery status.

QUICK START

Get Started in Minutes

Here is a code example showing how to connect HubSpot with Transactional.

HubSpot Integration
typescript
// Sync Transactional Events to HubSpot
import Transactional from "@transactional/sdk";

const client = new Transactional({ apiKey: "txl_your_api_key" });

// Register HubSpot webhook endpoint
await client.webhooks.create({
  url: "https://your-app.com/webhooks/hubspot-sync",
  events: [
    "email.delivered",
    "email.opened",
    "email.clicked",
    "email.bounced"
  ]
});

// Your webhook handler
app.post("/webhooks/hubspot-sync", async (req, res) => {
  const event = req.body;

  // Update HubSpot contact via their API
  await hubspotClient.crm.contacts.basicApi.update(
    event.data.to,
    {
      properties: {
        last_transactional_email: event.data.subject,
        last_email_event: event.event,
        last_email_event_date: event.timestamp,
      },
    }
  );

  res.status(200).send("OK");
});

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