Mixpanel + Transactional

Track Transactional email engagement as Mixpanel events. Analyze email open rates, click patterns, and delivery metrics alongside your product analytics. Build funnels that include email interactions to understand the full user journey.

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Transactional

OVERVIEW

HOW IT WORKS

Integration Workflow

A step-by-step look at how data flows between your tools and Transactional.

Email Interaction

A recipient opens, clicks a link, or an email bounces.

Event Forwarded

The interaction event is sent to your Mixpanel integration handler.

Mixpanel Ingestion

The event is ingested by Mixpanel with user identity and properties.

Analysis Ready

Build funnels, cohorts, and reports that include email engagement.

KEY FEATURES

What You Get

Everything you need to integrate Mixpanel with Transactional.

Funnel Analysis

Include email events in Mixpanel funnels. Measure conversion from email sent to email opened to action taken.

User Profiles

Enrich Mixpanel user profiles with email engagement data. See how email interactions correlate with product usage.

Cohort Building

Create Mixpanel cohorts based on email behavior. Compare users who opened onboarding emails vs those who did not.

Retention Impact

Measure how transactional emails affect user retention. Quantify the ROI of your email-triggered engagement.

QUICK START

Get Started in Minutes

Here is a code example showing how to connect Mixpanel with Transactional.

Mixpanel Integration

typescript

// Send Transactional Events to Mixpanel
import Transactional from "@transactional/sdk";
import Mixpanel from "mixpanel";

const transactional = new Transactional({ apiKey: "txl_your_api_key" });
const mixpanel = Mixpanel.init("YOUR_MIXPANEL_TOKEN");

app.post("/webhooks/mixpanel-sync", async (req, res) => {
  const event = req.body;
  const eventName = event.event.replace("email.", "Email ");

  // Track event in Mixpanel
  mixpanel.track(eventName, {
    distinct_id: event.data.metadata?.userId || event.data.to,
    message_id: event.data.messageId,
    subject: event.data.subject,
    tag: event.data.tag,
    recipient: event.data.to,
    time: new Date(event.timestamp).getTime() / 1000,
  });

  // Update user profile
  mixpanel.people.set(
    event.data.metadata?.userId || event.data.to,
    {
      $email: event.data.to,
      last_email_event: eventName,
      last_email_date: event.timestamp,
    }
  );

  res.status(200).send("OK");
});

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