Pipedrive + Transactional

Track transactional email engagement alongside your Pipedrive sales pipeline. Log email deliveries, opens, and clicks as Pipedrive activities. Know exactly which transactional emails your prospects are engaging with.

Transactional
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OVERVIEW

Track transactional email engagement alongside your Pipedrive sales pipeline. Log email deliveries, opens, and clicks as Pipedrive activities. Know exactly which transactional emails your prospects are engaging with.

HOW IT WORKS

Integration Workflow

A step-by-step look at how data flows between your tools and Transactional.

1

Email Interaction

A prospect opens, clicks, or receives a transactional email.

2

Event Forwarded

The email event is sent to your Pipedrive integration handler.

3

Activity Created

A new activity is logged on the corresponding Pipedrive person and deal.

4

Pipeline Updated

Sales reps see email engagement data directly in their deal view.

KEY FEATURES

What You Get

Everything you need to integrate Pipedrive with Transactional.

Deal Context

Email engagement data is visible on Pipedrive deals. Know if a prospect opened your pricing email before the call.

Activity Sync

Email events are logged as Pipedrive activities with full details. Filter and search across all email interactions.

Custom Fields

Populate custom person fields with email engagement metrics like total opens, last click date, and delivery status.

Automation Triggers

Use Pipedrive workflow automations to react to email events. Assign follow-ups when key emails are opened.

QUICK START

Get Started in Minutes

Here is a code example showing how to connect Pipedrive with Transactional.

Pipedrive Integration
typescript
// Pipedrive Integration Handler
import Transactional from "@transactional/sdk";

const client = new Transactional({ apiKey: "txl_your_api_key" });

app.post("/webhooks/pipedrive-sync", async (req, res) => {
  const event = req.body;

  // Search for person in Pipedrive
  const searchResult = await fetch(
    `https://api.pipedrive.com/v1/persons/search?term=${event.data.to}&api_token=${PIPEDRIVE_TOKEN}`
  );
  const { data } = await searchResult.json();

  if (data.items?.length > 0) {
    const personId = data.items[0].item.id;

    // Create activity
    await fetch(
      `https://api.pipedrive.com/v1/activities?api_token=${PIPEDRIVE_TOKEN}`,
      {
        method: "POST",
        headers: { "Content-Type": "application/json" },
        body: JSON.stringify({
          subject: `Email ${event.event}: ${event.data.subject}`,
          person_id: personId,
          type: "email",
          done: 1,
        }),
      }
    );
  }

  res.status(200).send("OK");
});

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