Segment + Transactional

Route Transactional email events to your entire analytics stack via Segment. Every email delivery, open, click, and bounce becomes a Segment event that flows to your data warehouse, analytics tools, and marketing platforms automatically.

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Transactional

OVERVIEW

HOW IT WORKS

Integration Workflow

A step-by-step look at how data flows between your tools and Transactional.

Email Event Occurs

A transactional email is delivered, opened, clicked, or bounced.

Sent to Segment

The event is forwarded to Segment as a track or identify call.

Segment Routes

Segment distributes the event to all connected destinations.

Stack Updated

Your warehouse, analytics, and marketing tools all receive the event.

KEY FEATURES

What You Get

Everything you need to integrate Segment with Transactional.

Universal Tracking

Email events become Segment events. Send them to any of Segment 300+ destinations without custom code.

Identity Resolution

Link email events to user profiles with Segment identify calls. Build complete user journey maps.

Warehouse Sync

Automatically load email event data into BigQuery, Snowflake, or Redshift for deep analysis.

Real-time Streaming

Events flow to destinations in real time. Trigger personalized experiences based on email engagement instantly.

QUICK START

Get Started in Minutes

Here is a code example showing how to connect Segment with Transactional.

Segment Integration

typescript

// Forward Transactional Events to Segment
import Transactional from "@transactional/sdk";
import Analytics from "analytics-node";

const transactional = new Transactional({ apiKey: "txl_your_api_key" });
const analytics = new Analytics("SEGMENT_WRITE_KEY");

app.post("/webhooks/segment-sync", async (req, res) => {
  const event = req.body;

  // Track the email event in Segment
  analytics.track({
    userId: event.data.metadata?.userId || event.data.to,
    event: `Email ${event.event.split(".")[1]}`,
    properties: {
      messageId: event.data.messageId,
      subject: event.data.subject,
      tag: event.data.tag,
      to: event.data.to,
      timestamp: event.timestamp,
    },
  });

  // Also update the user profile
  analytics.identify({
    userId: event.data.metadata?.userId || event.data.to,
    traits: {
      last_email_event: event.event,
      last_email_date: event.timestamp,
    },
  });

  res.status(200).send("OK");
});

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